(And why not? Would you have rather they had gone to the restaurant down the street? Ignore them and that is just what they will do!)

The Year of the Guest program gives you a focus to work towards ... and, properly implemented, an unfair advantage over your competition.

Simply put, we believe that if you spend more time educating your staff on how to WOW your guests, then your guests will love you, spend more (or at least dine out more often), say wonderful things about you to their friends and reward you with their patronage over other dining options.

Good things can happen when you apply certain proven principles ... and that is what the Year of the Guest is all about.

A steady flow of happy guests is the critical key to your success and you need to make sure they put your restaurant on their A-List of favorites. The best way to do this? Give them such a good time that they will never want to go anywhere else ... or when they do, they will think favorably of you. (It's the, "Gee, I could have had a V-8" mentality.)

The truth is that every year should be the Year of the Guest in our industry ... but for all the reasons above, we believe that the next twelve months will be particularly critical. For many operators, if you lose your guests this year, you may not be around to welcome them back when the economy finally recovers. In other words, you will become road-kill on the highway to prosperity.

The Year of the Guest program is a special 50-week campaign that specifically focuses attention on your most valued assets -- Your Guests!

When you become part of the Year of the Guest program, every week you will receive an e-mail message with another proven idea that can help you enhance personal connection, increase frequency, develop positive word-of-mouth on the street, build party size, create the WOW or just generally make your operation more guest-friendly. These are field-tested approaches that are already making money for other operators ... and they can do the same for you ... as long as you actually put them to use.

We have hundreds of tested ideas that we teach to clients and seminar attendees all the time, and we will be drawing from those ... we will be looking for great ideas from other leading operators and consultants in the industry ... and we will be utilizing the collective wisdom of the subscribers to catalog even more terrific ways to make guests feel more important and more eager to spend their money ... with you!

We realize that the biggest difficulty with new ideas is passing them along to your crew, so we will also send you a free Year of the Guest Training Guide when you sign up. This valuable mini-manual will give you some great background understanding of how adults learn and suggestions on how to set this program to deliver maximum results. In addition, each weekly tip will include suggestions on how to present it to your crew.

As an experienced operator, many of the ideas we present may be familiar to you. (If all 50 were totally brand new thoughts, you should be concerned!) But the question is not "Do you know about this?" but rather, "Does your staff know about this and are you doing this right now?"

We all know much more than we are able to implement. We all have things that we used to do in the past that somehow fell through the cracks. We all can use a reminder of things that will work ... if we work them.

Of course, you will not be able to (or want to) implement all 50 ideas in one year ... and one size does not fit all. Because of differences in operating styles, we acknowledge that some of the 50 ideas may be more appropriate for your restaurant than others.

Still, we believe the principles we will present are universally applicable in one form or another. In fact, a dialogue with the staff on how a particular idea might be adapted to fit your needs can be a much stronger learning experience than a lecture.

You want to know what it costs, right?

Did you search for this part first? Shame on you! :-)

Considering the bottom line value and the essential nature of the material, we would feel comfortable charging $200, $300 or even $500 for this program ... and in the future we may do just that! Certainly we know operators who would gladly put out a few hundred to make several thousand.

But for now, we think that assuring the long term health of the industry is in everyone's best interests ... so we are making this amazing resource available for only forty-eight dollars for the entire year! That's less than a dollar a week! Amazing!

Can you believe it? When you subscribe, you will get a proven sales-building tip every week for the next 50 weeks for less than fifty dollars, no matter when in the year you sign up! This price is ridiculously low ... but there is a reason. We want to make the cost such a no-brainer that you would be a fool to pass it up ... so that we will have thousands of operators receiving this information ... and here is why:

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